# Brand Aware Character: a mission-based AI NPC Brand Aware Character is a concept activation, built per occasion: attendees speak to a branded AI character that knows the event, the company, the agenda and the products, and hides secret missions inside the conversation. Points go to people who find clues, finish the FAQs or unlock hidden knowledge. ConceptConcept, built for your event. We scope it, rehearse it with your team and agree a fallback. [Book a demo](https://sociana.in/contact/) ## The idea The AI is an in-character guide, not a help-desk bot. Retrieval over the organiser's own documents keeps answers on the brand, and the missions turn product learning into a game. It suits product launches, dealer meets and exhibition stands. ## How it runs on event day Attendee Talks or types to the character at a kiosk or in the app, asks questions and follows clues to unlock a mission. Operator Uploads the approved documents, writes the character brief and the secret missions, reviews logs of unanswered questions and can switch the character off. LED or venue screen An avatar screen or kiosk showing the character, plus a board of mission completions. ## Inputs and outputs ### Inputs - Approved documents and FAQs from the organiser - Character brief and mission list - Attendee questions by voice or text ### Outputs - In-character answers drawn from the documents - Mission unlocks and points - A log of questions the character could not answer ## Moderation and fallback **Human approval.** The character answers only from the documents the organiser provides and says it does not know otherwise. Missions and tone are approved beforehand, and an operator reviews the unanswered-question log and can take any line down. ### If something fails - A named operator can pause, skip or replay any round from the admin panel - If retrieval finds nothing, the character says it does not know and points to the help desk - If the model is down, the kiosk shows a static FAQ with the mission list ## Privacy and consent The microphone opens only after a consent tap. Speech is transcribed for the round; the recording is not kept unless the organiser configures it and the notice says so. A typed-answer mode is the alternative for anyone who prefers not to speak. Under India's Digital Personal Data Protection Act, 2023 the organiser decides the purpose and the retention period, and Sociana configures the consent notice, the withdrawal route and deletion on request. Collect only what a round needs. Details sit on the data protection and AI pages in the trust centre; nothing here is a legal opinion. See [responsible AI](https://sociana.in/trust/responsible-ai/), [data protection and DPDP](https://sociana.in/trust/data-protection-and-dpdp/) and [Smart Lens and biometric consent](https://sociana.in/trust/smart-lens-and-biometric-consent/). ## What drives the cost **Price band:** ₹35,000–₹75,000 per activation per occasion, ex-GST (add-on menu). Per-completion model costs are quoted on actuals at proposal; no per-completion rate is published. - Rounds per day times players per round, since every completion triggers one or more model calls - Model mix for the round: retrieval over documents, a language model and optional speech - Size of the document set and the volume of questions per hour - Peak concurrency, which sets queueing and the number of kiosks or tablets - Retention of outputs: replays, galleries and downloads add storage and moderation time - Rehearsal and operator time on site; kiosks, tablets, cameras and LED walls come from the venue or a hardware partner, not from Sociana ## Related event [Case study**Growth Code**Growth Code: Talk To Your Future Self avatar with retake, retry and a disclaimer at login for avatars on event screens.](https://sociana.in/case-studies/growth-code/) ## Plugs into these modules - [Help desk, SOS, emergency contacts & phrasebook](https://sociana.in/features/help-desk-sos-and-phrasebook/) - [Information pages, FAQs & documents](https://sociana.in/features/information-pages-and-documents/) - [Unified leaderboard & team boards](https://sociana.in/features/unified-leaderboard/) ## Other AI activations - [AI Game MasterAI as event-aware character](https://sociana.in/ai-activations/ai-game-master/) - [AI Escape RoomAI as event-aware character](https://sociana.in/ai-activations/ai-escape-room/) ## Questions people ask How do we stop it making things up? It answers only from the documents the organiser approves, says it does not know otherwise and logs what it could not answer. An operator can take down any line. Does this replace the help desk? No. The help desk and SOS flows stay as they are. The character handles brand and agenda questions and points to the help desk for anything else. Does it need a screen or a microphone? It works as text in the app. A large kiosk with voice is an upgrade, with hardware supplied by the venue or a partner, and a typed mode stays available. ## Want this on your screens? Tell us the occasion and the audience. We will show you the activation running with your branding. [Book a demo](https://sociana.in/contact/)[Talk on WhatsApp (opens WhatsApp in a new tab)](https://wa.me/919145897433?text=Hi%20Sociana%2C%20I'm%20looking%20at%20Brand%20Aware%20Character%3A%20a%20mission-based%20AI%20NPC%20%28%2Fai-activations%2Fbrand-aware-character%2F%29%20and%20would%20like%20to%20know%20more. "WhatsApp · replies Mon–Sat, 10:00–19:00 IST") --- Canonical: https://sociana.in/ai-activations/brand-aware-character/ Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)