# Product Invention: a 60-second innovation sprint

Product Invention is a concept activation, built per occasion: the AI deals a random customer, problem and technology, and the participant has 60 seconds to describe a solution. A language model names the product, writes a tagline and pitch, and scores usefulness, originality, feasibility and pitch quality, with an optional render.

ConceptConcept, built for your event. We scope it, rehearse it with your team and agree a fallback.

[Book a demo](https://sociana.in/contact/)

## The idea

The AI is a judge that also writes the product sheet. The participant's idea becomes something they can show, which suits innovation days, hackathon breaks and sponsor stands where the technology is the sponsor's own.

## How it runs on event day

Attendee

Gets a random brief, speaks or types a solution in 60 seconds and receives a product card.

Operator

Writes the customer, problem and technology lists, sets the score lines and approves cards before they go on a wall.

LED or venue screen

The brief and countdown, then the product card and score; a gallery of approved cards.

## Inputs and outputs

### Inputs

- Customer, problem and technology lists from the organiser
- The participant's 60-second solution

### Outputs

- Product name, tagline, pitch and features
- Four-line innovation score
- Optional product render

## Moderation and fallback

**Human approval.** The lists and the score lines are set by the organiser, the card is a draft the participant can reject, and an operator approves any card before it reaches a wall. The render is optional so a failed image never blocks the card.

### If something fails

- A named operator can pause, skip or replay any round from the admin panel
- If the render fails, the product card shows without an image
- If the model fails, a human panel scores from the same four lines

## Privacy and consent

No camera or microphone is needed. Typed answers and chosen options are stored with the participant record for scoring and reports, and the notice says so. Names and company details appear on a screen only if the organiser switches that on.

Under India's Digital Personal Data Protection Act, 2023 the organiser decides the purpose and the retention period, and Sociana configures the consent notice, the withdrawal route and deletion on request. Collect only what a round needs. Details sit on the data protection and AI pages in the trust centre; nothing here is a legal opinion. See [responsible AI](https://sociana.in/trust/responsible-ai/), [data protection and DPDP](https://sociana.in/trust/data-protection-and-dpdp/) and [Smart Lens and biometric consent](https://sociana.in/trust/smart-lens-and-biometric-consent/).

## What drives the cost

**Price band:** ₹35,000–₹75,000 per activation per occasion, ex-GST (add-on menu). Per-completion model costs are quoted on actuals at proposal; no per-completion rate is published.

- Rounds per day times players per round, since every completion triggers one or more model calls
- Model mix for the round: a language model for the card and score and an optional image model
- The optional render, which is a separate generation
- Peak concurrency, which sets queueing and the number of kiosks or tablets
- Retention of outputs: replays, galleries and downloads add storage and moderation time
- Rehearsal and operator time on site; kiosks, tablets, cameras and LED walls come from the venue or a hardware partner, not from Sociana

## Related event

[Case study**Growth Code**Growth Code: Talk To Your Future Self avatar with retake, retry and a disclaimer at login for avatars on event screens.](https://sociana.in/case-studies/growth-code/)

## Plugs into these modules

- [Games library (15+ game types)](https://sociana.in/features/games-library/)
- [Unified leaderboard & team boards](https://sociana.in/features/unified-leaderboard/)

## Other AI activations

- [AI Pitch JudgeAI as judge](https://sociana.in/ai-activations/ai-pitch-judge/)
- [Object RemixAI as creator](https://sociana.in/ai-activations/object-remix/)

## Questions people ask

Does the AI own the idea?

No. The participant's idea is the input and the card is a draft built from it. The organiser should say in the notice who may reuse ideas, and Sociana does not claim any right to them.

Can sponsors supply the technologies?

Yes. The technology list is the organiser's, so a sponsor's products can be the ingredients. The sponsor wording is approved before the round starts.

Is the score a real feasibility check?

No. It is a playful score from a language model against four lines. It is not a technical or commercial assessment and should not be presented as one.

## Want this on your screens?

Tell us the occasion and the audience. We will show you the activation running with your branding.

[Book a demo](https://sociana.in/contact/)[Talk on WhatsApp (opens WhatsApp in a new tab)](https://wa.me/919145897433?text=Hi%20Sociana%2C%20I'm%20looking%20at%20Product%20Invention%3A%20a%2060-second%20innovation%20sprint%20%28%2Fai-activations%2Fproduct-invention%2F%29%20and%20would%20like%20to%20know%20more. "WhatsApp · replies Mon–Sat, 10:00–19:00 IST")

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Canonical: https://sociana.in/ai-activations/product-invention/
Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)