# Step challenge target planner

A fair daily step target is your people’s typical steps plus 15–25%. From 5,500 a day, a 20% uplift gives 6,600 steps, or 1,98,000 over 30 days. Team targets add up member targets with a fairness factor. Enter your numbers for targets, synced days and cost per active participant.

Daily target per person

6,600 steps

1,98,000 over 30 days · team target 17,82,000

Participants

39039 teams of 10

Valid synced days

8,190about 3,685 at or above target

Cost per active participant per month

₹705

__Breakdown__
| Active participants80% of those who opt in | 312       |
| ------------------------------------------ | --------- |
| Sociana optionex-GST                       | ₹1,20,000 |
| Rewards                                    | ₹1,00,000 |
| Total                                      | ₹2,20,000 |
| Cost per active participant                | ₹705      |
| Cost per valid synced day                  | ₹27       |

Estimate, not a quote. Steps sync from Health Connect and Apple Health only. GST extra.

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## How we calculate

Daily target

`baseline steps × (1 + uplift), rounded to 100`

Start from what people walk today, not a round number like 10,000.

Team target

`daily target × days × team size × fairness factor`

A 90% fairness factor means one quiet member does not sink the team.

Valid synced days

`employees × opt-in × days × sync rate`

Only days read from Health Connect or Apple Health count; manual entries are excluded.

Active participants

`participants × min(0.85, 0.55 + 0.25 × min(teams ÷ 10, 1))`

Team structure lifts consistency, up to ten or more teams.

Cost per active participant per month

`(Sociana + rewards) ÷ active participants ÷ (days ÷ 30)`

Cost per valid synced day = total ÷ valid synced days.

### Assumptions

- About 45% of valid synced days reach the target in a typical challenge.
- Custom challenge apps sit in a ₹80,000–₹1,20,000 band; we use the top. Participation & Rewards is from ₹2,25,000; Programme Plus from ₹2,40,000 in year 1\. All ex-GST.
- Steps come only from Health Connect (Android) and Apple Health (iOS). We do not connect to Fitbit or Garmin directly.
- If you do not know your baseline, 5,000–6,000 steps is a reasonable start for desk-based teams; adjust after week one.

Prices as of 23 Oct 2026.

## Worked examples

| Scenario                          | Result                                 | In one line                                                                                                                                                        |
| --------------------------------- | -------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| 30-day challenge, 600 employees   | **6,600 steps**Daily target per person | Step challenge: 390 participants in 39 teams, 30 days. Daily target 6,600 steps, team target 17,82,000\. Total ₹2,20,000; ₹705 per active participant per month.   |
| 6-week challenge, 2,000 employees | **7,500 steps**Daily target per person | Step challenge: 1,100 participants in 92 teams, 42 days. Daily target 7,500 steps, team target 34,02,000\. Total ₹5,25,000; ₹426 per active participant per month. |

Example inputs are illustrative, not client data. Tap “Start from” above to load either one.

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## Questions about this calculator

What is a good daily step target for a corporate challenge?

Your people’s current average plus 15–25%. A flat 10,000 loses most desk-based employees in the first week; a target they can reach keeps them syncing.

How big should step challenge teams be?

8–12 people. Smaller teams are fragile when one person is on leave; larger ones let people hide. Ten or more teams make the leaderboard worth watching.

Which apps and wearables can sync steps?

Health Connect on Android and Apple Health on iOS. Wearables that write to those (many do) are covered; we do not connect to Fitbit or Garmin directly.

How long should a step challenge run?

Three to six weeks. Long enough to build a habit, short enough that week-two drop-off does not decide the result. A three-week pilot is a good first run.

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- [Engagement points economy calculator→](https://sociana.in/calculators/engagement-points-economy/)
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[All calculators](https://sociana.in/calculators/)

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