# Integrity Champ: Carlsberg India's year-round ambassador programme, run from a phone Integrity Champ is the app Carlsberg India uses to run its ambassador programme all year. Ambassadors log activity against defined contests each quarter, managers approve it from their phones, approved work earns points and a place on quarterly and annual leaderboards, and points are spent in a rewards corner. Year-round programme[Employee programme](https://sociana.in/event-types/employee-programmes/) Client: **Carlsberg India** ![Home screen with an occasion drop-down, a blurred welcome video and white tiles for Program, Ambassadors, KPIs, Live Polls, Discussions and Well Done above a five-tab bottom bar](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-40-2.webp) ![KPI Update tab with an Add Submission button, a quarter selector, an empty submissions state and collapsible tournament rows whose names are blurred](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-48-1.webp) ![Well Done rewards page with a points wallet showing earned and spent totals, a My Redemptions button and an Available Rewards area](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-47-1.webp) At a glance Client Carlsberg India When Year-round programme Sign-in Phone or email OTP after accepting the company's code of conduct and privacy policy; email only for users outside India; occasions joined by code or QR Who used it Programme ambassadors · International colleagues (email sign-in) · Group-gated contest participants · Programme Owners and Managers ## The occasion Carlsberg India runs an ambassador programme all year. Its ambassadors log their work, earn points and redeem rewards in Integrity Champ, an app we built and run for them on Sociana. ## What Carlsberg needed Most event apps go quiet when the event ends. This one had to work all year, for employees who act as the company’s ambassadors. The brief came down to five things: - **A steady way to report activity.** Each piece of work logged against a defined contest, with a date, a place, a description and proof attached. - **A fair count.** Points set per contest, a cap on how many submissions count each quarter, and a manager’s approval before anything scores. - **Recognition people can see.** A leaderboard by quarter and by year, and points that can be spent. - **Admin that fits in a pocket.** The people running the programme had to review and approve from their phones. - **Confidentiality from the first screen.** Users agree to the company’s code of conduct and privacy policy before they get in, and content stays inside the company. ## What we built ### A login that sets the rules first ![Dark green login with the programme title, an email or phone field, a terms and conditions checkbox, a Cheers button and a compass emblem](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-38-1.webp) The Cheers! button stays disabled until the terms box is ticked. One field for a mobile number or email, then a one-time code. The **Cheers!** button only wakes up once the terms box is ticked, and the terms pop-up links the company’s code of conduct and privacy policy. First-time users add their name and office location. Colleagues outside India are told on the login screen to sign in with email. ### One app, several programme occasions ![Enter Code To Join Occasion dialog with a code field and a Join button over the dimmed home screen, story photos blurred](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-45.webp) Joining with a code. The QR button beside it does the same with the camera. Integrity Champ is a multi-occasion app. A programme, event or campaign is an occasion, and the drop-down at the top switches between them. People join with a code or by scanning a QR. Until someone joins, the Timeline, KPI Update and Leaderboard tabs stay hidden, so nobody lands on an empty scoreboard. ### Home: the programme at a glance ![Home screen with an occasion drop-down, a blurred welcome video and white tiles for Program, Ambassadors, KPIs, Live Polls, Discussions and Well Done above a five-tab bottom bar](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-40-2.webp) Home: six module cards above the five tabs. The header shows the occasion logo, the person’s points and the notification bell. Below it sit Moments (short videos and photos), welcome videos from leaders, and six cards: Program, Ambassadors, KPIs, Live Polls, Discussions and Well Done. Organisers can lock a card until its moment comes, or hide it. ### KPI Update: submit, then follow it through ![KPI Update tab with an Add Submission button, a quarter selector, an empty submissions state and collapsible tournament rows whose names are blurred](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-48-1.webp) KPI Update: add a submission for the quarter and track each contest. This is the core loop. An ambassador picks the quarter, opens a tournament and taps **Add Submission**. The form asks for the contest, the date, the location and a short description, with photos or files attached. Every entry then reads Awaiting Approval, Approved (points added) or Rejected, and opening it shows the score, attachments and review date. Approved work can be sent to the Timeline with **Share on Timeline**. ### Contest rules and approvals, on the organiser’s phone ![Dashboard and Control list of five active tournaments with priority labels, View contests links and edit and delete icons, tournament names blurred](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-50.webp) Dashboard & Control: tournaments in priority order, each opening its contests. Owners and Managers get **Admin Settings** on their profile. Anyone else who reaches an admin page is told they are not authorised. **Dashboard & Control** works in three levels: tournaments, contests, submissions. A contest carries its points per submission, a maximum per quarter, and switches for approval, large-scale impact, daily tracking and group gating. The **Drafts** tab is the review queue, with Approve and Reject on each entry. Managers can also add a submission on a participant’s behalf. ![User Wise Submissions screen with a search box for name, email or mobile, role filter chips and a list of people whose names and emails are blurred](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-50-1.webp) User Wise Submissions: search a person, open their history. **User Wise Submissions** finds anyone by name, email or mobile and filters by group. **Timeline Dashboard** filters posts by hashtag, edits or removes them and moderates comments. **Trigger Notification** schedules pushes for chosen groups, and **Live Polls** creates polls with live percentages. ### Leaderboard by quarter and by year ![Leaderboard with Quarterly and Annual tabs, a quarter selector and ranked rows whose names and scores are blurred](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-48-2.webp) The leaderboard, with Quarterly and Annual tabs. The leaderboard has Quarterly and Annual tabs and a quarter picker, and the viewer’s own row is marked **You**. A new quarter starts a fresh race, and earlier quarters stay readable. ### Points and rewards ![Well Done rewards page with a points wallet showing earned and spent totals, a My Redemptions button and an Available Rewards area](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-47-1.webp) Well Done: balance, earned and spent, redemptions and the reward shelf. **Well Done** is the rewards corner. It shows the balance with total earned and total spent, a filterable transaction history, **My Redemptions** and the rewards on offer with the points each needs. Some rewards arrive as scratch cards. ### Timeline, polls and discussions ![Create post sheet allowing up to five images or one video, with Hashtags and Express Yourself fields and a Create button](https://sociana.in/screens/integrity-champ/2026-10-06-15-24-48.webp) A post takes up to five images or one video, hashtags and a caption. The Timeline gives the cohort a shared feed, and hashtags make posts easy to find later. Discussions is a forum with tagging. Anyone can quietly block a colleague’s posts, comments or messages within the occasion. Live polls collect quick answers from the whole cohort. ## How it ran Each programme period is set up as a tournament, its contests carry the point rules and caps for the quarter, and named managers work the review queue. A new cycle opens with a welcome notification, and scheduled notices keep the cohort in step through the quarter. Ambassadors submit, managers approve from their phones, and the leaderboards and Timeline update as work is approved. ## What we would do again - **Approvals on the phone.** A programme that runs between events stalls the moment review needs a laptop. - **Caps and approval set per contest.** They make the count fair without anyone policing it by hand. - **Terms at the door.** Confidentiality is agreed before anyone sees programme content. - **Email for colleagues abroad.** A one-line instruction on the login screen, not a support ticket. What we built ## Modules switched on for this app Contests[Leaderboards](https://sociana.in/features/unified-leaderboard/)[Reward store](https://sociana.in/features/points-wallet-and-reward-store/)Mobile dashboards[Multi-event apps](https://sociana.in/features/multi-event-and-agency-apps/)[Event codes](https://sociana.in/features/occasion-and-attendee-codes/)[OTP login](https://sociana.in/features/otp-login/)[Social feed](https://sociana.in/features/timeline-feed/)[Reels](https://sociana.in/features/reels-and-photobooth/)[Info pages & FAQs](https://sociana.in/features/information-pages-and-documents/)[Live polls](https://sociana.in/features/live-polls-and-voting/)[Chat](https://sociana.in/features/chat-and-discussion/)[Announcements](https://sociana.in/features/scheduled-announcements/)[Groups](https://sociana.in/features/groups-and-cohorts/)[Entry pass](https://sociana.in/features/entry-pass-and-personal-qr/) Related stories ## More events on Sociana [![Home with a time-of-day greeting, completed Xperience cards for the theme launch and a stand-up comedy show, and Book Your Spot cards with dates and an event ended state](https://sociana.in/screens/engen-2026/2026-10-05-14-10-55.webp)Employee experience programme · Chennai & Hyderabad · 18 Aug–30 Sep 2026enGen X 2026enGen · with AuraSix weeks, ten experiences per city: AI avatars, bookings with live capacity, and one QR for entry, exit and merchandise.Read the story](https://sociana.in/case-studies/engen-x-2026/)[![Home header with a next up event card, an action in countdown, a company facts ticker, a hotel offer strip and a movie ticket styled banner](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-29-2.webp)Partner meet · Goa · Jul 2026HCCB Partners Meet 2026Hindustan Coca-Cola BeveragesA two-day partners meet built like a film premiere, with travel per guest, awards, games and partner-only content.Read the story](https://sociana.in/case-studies/hccb-partners-meet-2026/)[![Home with a days, hours and minutes countdown, tiles for My Stay, Jaipur Bazaar, Help Desk, Venue Map, People, Moments, Connect, Live Poll and Gallery, a View My Journey button and a priority update card](https://sociana.in/screens/gcoo-conclave-2026/2026-10-06-17-29-04-1.webp)Executive conclave · Jaipur · 9–11 Oct 2026GCOO Conclave 2026GCOO ConclaveSenior delegates across two Jaipur hotels found their stay, journey and help desk first, before the agenda.Read the story](https://sociana.in/case-studies/gcoo-conclave-2026/) ## Planning something similar? Tell us about your employee programme. We will show you the closest apps we have built and how yours would look. [Book a demo](https://sociana.in/contact/)[Talk on WhatsApp (opens WhatsApp in a new tab)](https://wa.me/919145897433?text=Hi%20Sociana%2C%20I'm%20looking%20at%20the%20Integrity%20Champ%20story%20%28%2Fcase-studies%2Fintegrity-champ%2F%29%20and%20would%20like%20to%20know%20more. "WhatsApp · replies Mon–Sat, 10:00–19:00 IST") --- Canonical: https://sociana.in/case-studies/integrity-champ/ Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)