# A launch with a countdown, a reveal and a guest list that turns up. For product reveals, theme unveils and city roadshows. An invite-only app with a countdown on Home, the run of show and a personal QR at the door, plus notifications timed to the reveal and reels guests can share afterwards. [Book a demo](https://sociana.in/contact/)[See pricing](#pricing) ![Home header with a next up event card, an action in countdown, a company facts ticker, a hotel offer strip and a movie ticket styled banner](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-29-2.webp) ![Agenda with Day 1 and Day 2 tabs showing a Lakshya poster for Friday 16 January: strategic session, plenary, channel-wise breakouts and a Best of Bharat session](https://sociana.in/screens/lakshya-26/2026-10-07-14-04-53.webp) ## Who it is for - Brand, sales and channel teams launching a product, a scheme or a new year’s theme to partners or staff. - Roadshows that repeat the same launch across several cities. - Launch teams who need to know who actually came. The modules that matter ## What a launch needs from the app. [![Home header with a next up event card, an action in countdown, a company facts ticker, a hotel offer strip and a movie ticket styled banner](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-29-2.webp)Countdown on HomeThe next event and a countdown, so guests know exactly when the reveal is.Screen from HCCB Partners Meet 2026See the feature](https://sociana.in/features/notices-banners-and-countdown/)[![Notifications list with organiser messages asking guests to arrive by 7:30 PM for the awards ceremony, to share photos and to proceed to the venue as the event starts](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-31-1.webp)Timed notificationsReminders and reveals sent by group, at the minute you choose.Screen from HCCB Partners Meet 2026See the feature](https://sociana.in/features/scheduled-announcements/)[![Agenda with Day 1 and Day 2 tabs showing a Lakshya poster for Friday 16 January: strategic session, plenary, channel-wise breakouts and a Best of Bharat session](https://sociana.in/screens/lakshya-26/2026-10-07-14-04-53.webp)Run of showPlenary, theme unveil and breakouts, each with its hall.Screen from Lakshya 26See the feature](https://sociana.in/features/agenda-and-show-flow/)[![Profile with a test avatar, Edit button, the email and personal QR code blurred, and Delete Account and Log Out buttons](https://sociana.in/screens/lakshya-26/2026-10-07-14-04-55.webp)Personal QR at the doorEvery guest’s QR, scanned in, so the guest list matches the room.Screen from Lakshya 26See the feature](https://sociana.in/features/entry-pass-and-personal-qr/)[![Highlights reel pop-up card titled Inspired by Bollywood over the dimmed home page](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-33-2.webp)Reels to shareLaunch reels on Home for guests to replay and pass on.Screen from HCCB Partners Meet 2026See the feature](https://sociana.in/features/reels-and-photobooth/) How it runs ## How a Sociana launch runs 1. ### Before - We set up your guest list by group and theme the app to the launch. - Guests sign in and see the countdown and the run of show. - Teasers go out as scheduled notifications. 2. ### On the day - Guests are scanned in at the door. - The reveal is timed with a notification and a new Home banner. - Breakouts and dinners are on the agenda by hall. 3. ### After - Reels and photos stay in the app to share. - You get attendance by group and city. - The next city’s launch can reuse the same app. Related work ## Your launch, with the team behind these. [![Home header with a next up event card, an action in countdown, a company facts ticker, a hotel offer strip and a movie ticket styled banner](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-29-2.webp)![Show Flow with Act 0 and Act I day tabs, a Now Playing card for 28 July with 29 scenes and session cards with times and hall; leader names are blurred](https://sociana.in/screens/hccb-partners-meet-2026/2026-10-07-14-16-32.webp)Partner meet · Goa · Jul 2026HCCB Partners Meet 2026A two-day partners meet built like a film premiere, with travel per guest, awards, games and partner-only content.Show flowAwardsLive pollsRead the story](https://sociana.in/case-studies/hccb-partners-meet-2026/)[![Home scrolled to the Annual Conference 2026 banner, Help Desk and a locked Venue badge, and tiles for Agenda, Feedback, Quiz and Memories](https://sociana.in/screens/lakshya-26/2026-10-07-14-04-55-1.webp)![Agenda with Day 1 and Day 2 tabs showing a Lakshya poster for Friday 16 January: strategic session, plenary, channel-wise breakouts and a Best of Bharat session](https://sociana.in/screens/lakshya-26/2026-10-07-14-04-53.webp)Annual conference · Jan 2026Lakshya 26A focused annual-conference companion: room numbers on Home, a day-wise agenda and a quiz switched on from the stage.AgendaLive quizLeaderboardRead the story](https://sociana.in/case-studies/lakshya-26-zydus-wellness/)[![Home with a time-of-day greeting, completed Xperience cards for the theme launch and a stand-up comedy show, and Book Your Spot cards with dates and an event ended state](https://sociana.in/screens/engen-2026/2026-10-05-14-10-55.webp)![Avatar reveal with an AI-generated cartoon selfie in sunglasses, the persona title The Xchanger, its motto and a plus 50 XP avatar created chip; the first name is blurred](https://sociana.in/screens/engen-2026/2026-10-05-14-10-51-1.webp)Employee experience programme · Chennai & Hyderabad · 18 Aug–30 Sep 2026enGen X 2026Six weeks, ten experiences per city: AI avatars, bookings with live capacity, and one QR for entry, exit and merchandise.BookingsQR scanningAI avatarsRead the story](https://sociana.in/case-studies/engen-x-2026/) Pricing ## Recommended: Event & Hospitality Launches usually sit on Event & Hospitality, with groups, entry QR and scheduled notifications on a custom layout. Several cities in a season qualify for a multi-event discount. ### Launch Your own branded app, fast. From₹65,000 per event, plus GST Up to 300 people7–10 days to go live [Get a quote](https://sociana.in/contact/)[See what’s included](https://sociana.in/pricing/launch/) Recommended ### Event & Hospitality Everything your guests need, and nothing your team has to chase. From₹1,40,000 per event, plus GST Up to 500 people10–14 days to go live [Get a quote](https://sociana.in/contact/)[See what’s included](https://sociana.in/pricing/event-and-hospitality/) ### Participation & Rewards Make people play, score and come back. From₹2,25,000 per event, plus GST Up to 1,000 people14–21 days to go live [Get a quote](https://sociana.in/contact/)[See what’s included](https://sociana.in/pricing/participation-and-rewards/) FAQ ## Questions about product launches and roadshows Where have launch moments run on Sociana? Inside larger occasions. Zydus Wellness unveiled its 2026 theme at Lakshya 26, and enGen opened its programme with a theme launch. Can the reveal stay secret until the moment? Yes. Content stays hidden until your team publishes it, and the notification goes out at the minute you set. Can we run the same launch in five cities? Yes. Each city can be its own occasion in one app, with its own guest list, agenda and attendance. Can dealers and press see different things? Yes. Groups decide who sees what: dealers, employees, press and guests can each get their own agenda and notices. ## Related occasions [Dealer & partner meets](https://sociana.in/event-types/dealer-and-partner-meets/)[Exhibitions & trade shows](https://sociana.in/event-types/exhibitions/)[Awards nights](https://sociana.in/event-types/awards-nights/) ## Planning a launch? Tell us the date, the cities and roughly how many guests. We will show you the countdown and reveal on a phone. [Book a demo](https://sociana.in/contact/)[Talk on WhatsApp (opens WhatsApp in a new tab)](https://wa.me/919145897433?text=Hi%20Sociana%2C%20I%20am%20planning%20a%20product%20launch%20%2F%20roadshow.%20Date%3A%20%E2%80%A6%20Cities%3A%20%E2%80%A6%20Guests%3A%20about%20%E2%80%A6%20%28from%20%2Fevent-types%2Fproduct-launches%2F%29 "WhatsApp · replies Mon–Sat, 10:00–19:00 IST") --- Canonical: https://sociana.in/event-types/product-launches/ Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)