# What is “Event NPS”?

Event NPS is the percentage of promoters minus the percentage of detractors, from a zero-to-ten likelihood-to-recommend question asked after an occasion.

Also called: net promoter score for events, event net promoter score

SSociana team·19 Oct 2026·2 min read

## Event NPS in detail

Net Promoter Score borrowed from customer research gives events a single comparable number. Participants rate from zero to ten how likely they are to recommend the occasion; nines and tens are promoters, sevens and eights passives, zero to six detractors. The score is promoters minus detractors, as percentages, ranging from minus one hundred to plus one hundred. It is simple, which is both the attraction and the weakness. Context matters: audiences in closed, invited events tend to score differently from open-ticket events, and response rates can skew results. In Sociana the question is collected through a feedback form for the occasion, and the figure is computed from the exported responses with the response denominator stated; the platform treats feedback as a participation signal, not a built-in benchmark. Pair the score with the open comment, report by group and avoid comparing across very different occasion types without caveats. Follow up with detractors while the memory is fresh.

## How Sociana uses it

Event NPS is collected through the occasion feedback form and computed from exports. Report it with the number of respondents and the eligible population.

## Example

Post-event feedback forms feed the report with a scored question and open comments.

[Feedback forms & session feedbackWhere this term lives in the Sociana app.See how it works](https://sociana.in/features/feedback-forms/)

## Questions

How is event NPS calculated?

Percentage of promoters, who score nine or ten, minus percentage of detractors, who score zero to six, from a zero-to-ten recommendation question. Participants rate from zero to ten how likely they are to recommend the occasion; nines and tens are promoters, sevens and eights passives, zero to six detractors.

Does Sociana compute it automatically?

The question is collected through feedback forms, and the figure is computed from the exported responses with the response denominator stated. Post-event feedback forms feed the report with a scored question and open comments. It is simple, which is both the attraction and the weakness.

Can I compare across occasions?

Cautiously. Closed invited events and open ticketed events score differently, so compare like with like and always report the response rate. Pair the score with the open comment, report by group and avoid comparing across very different occasion types without caveats.

## Keep reading

[Feedback forms & session feedback](https://sociana.in/features/feedback-forms/)[Reports & exports](https://sociana.in/features/reports-and-exports/)[Conferences & summits](https://sociana.in/event-types/conferences/)[Corporate annual & strategy meets](https://sociana.in/event-types/corporate-annual-meets/)[Session feedback](https://sociana.in/glossary/session-feedback/)[Participation rate](https://sociana.in/glossary/participation-rate/)[Engagement score](https://sociana.in/glossary/engagement-score/)[Event NPS survey template (free)](https://sociana.in/templates/event-nps-survey-template/)

[Back to Glossary](https://sociana.in/glossary/)

## Want this live at your event?

Our team writes the questions or prompts with you and runs them from the stage.

[Book a demo](https://sociana.in/contact/)[Talk on WhatsApp (opens WhatsApp in a new tab)](https://wa.me/919145897433?text=Hi%20Sociana%2C%20I'm%20looking%20at%20Event%20NPS%20%28%2Fglossary%2Fevent-nps%2F%29%20and%20would%20like%20to%20know%20more. "WhatsApp · replies Mon–Sat, 10:00–19:00 IST")

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Canonical: https://sociana.in/glossary/event-nps/
Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)