# What is “Fam trip”?

A fam trip, short for familiarisation trip, is a hosted visit that lets agents, planners or buyers experience a destination or venue first-hand so they can sell or book it later.

Also called: familiarisation trip, fam tour

SSociana team·19 Oct 2026·2 min read

## Fam trip in detail

Fam trips are how destinations, hotels and convention bureaus win MICE business: invite the planners and agents who book events, show them the venues and let them judge the experience. The audience is a small, high-value group of buyers, and the host wants two outcomes: a good impression and follow-up leads. Sociana helps host and guest alike. The itinerary sits in the app with day-wise agenda, transport and pickup details, venue information and emergency contacts. A short feedback form at each stop captures what planners noticed, and the host's team can export it to feed sales follow-up. Where a tourism board hosts, content in several scripts is possible, and a phrasebook helps where language matters. A fam trip is typically sponsored by the supplier, so keep consent clear: guests should know what data the host holds and why. Since the trip is the sales pitch, polish counts more than gamification; keep the app tidy and the arrangements accurate.

## How Sociana uses it

Fam trips use itinerary and agenda, pickup and venue details, SOS contacts and feedback forms, with exports for sales follow-up.

## Example

A host team can publish a three-day itinerary with pickups and stop-wise feedback forms for visiting planners, then export responses for follow-up.

[Agenda, Show Flow & Live / Up NextWhere this term lives in the Sociana app.See how it works](https://sociana.in/features/agenda-and-show-flow/)

## Questions

Who hosts a fam trip?

Usually a destination body, hotel group or DMC wanting planners and agents to experience the place before they book. A fam trip, short for familiarisation trip, is a hosted visit that lets agents, planners or buyers experience a destination or venue first-hand so they can sell or book it later.

What does the app carry for guests?

The itinerary, pickups, venue information, emergency contacts and feedback forms for each stop. The itinerary sits in the app with day-wise agenda, transport and pickup details, venue information and emergency contacts. Fam trips use itinerary and agenda, pickup and venue details, SOS contacts and feedback forms, with exports for sales follow-up.

Can hosts follow up afterwards?

Yes. Feedback responses can be exported so the sales team can contact planners with specifics. A short feedback form at each stop captures what planners noticed, and the host's team can export it to feed sales follow-up. A host team can publish a three-day itinerary with pickups and stop-wise feedback forms for visiting planners, then export responses for follow-up.

## Keep reading

[Agenda, Show Flow & Live / Up Next](https://sociana.in/features/agenda-and-show-flow/)[Hospitality requests & My Stay](https://sociana.in/features/hospitality-requests-and-my-stay/)[Feedback forms & session feedback](https://sociana.in/features/feedback-forms/)[Agency multi-client apps](https://sociana.in/event-types/agency-multi-client-apps/)[DMC](https://sociana.in/glossary/dmc/)[Event RFP](https://sociana.in/glossary/event-rfp/)[Incentive travel](https://sociana.in/glossary/incentive-travel/)

[Back to Glossary](https://sociana.in/glossary/)

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Canonical: https://sociana.in/glossary/fam-trip/
Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)