# How we would run a 90-day employee step challenge across four cities

**This is a plan, not an event we have run.** There is no client and there are no results here. It shows how we would run this occasion with modules that work today. Screens are real screens from other Sociana apps, captioned with the app they come from, or marked as concepts.

An illustrative plan, not a challenge we have run: how Sociana would run a 90-day step challenge for 1,200 employees in Mumbai, Pune, Bengaluru and Hyderabad. Steps sync from Health Connect on Android and Apple Health on iPhone, teams of eight compete inside and across cities, streaks and badges reward people who will never top a board, and HR sees valid synced days rather than raw totals.

Illustrative scenarioMumbai, Pune, Bengaluru and Hyderabad offices90 days, in three 30-day legs1,200 employees in 150 teams of eight[Wellness & step challenges](https://sociana.in/event-types/wellness-and-step-challenges/)

![Metallic silver and red login screen with a Growth Code logo, a Your Unique Code field, a Login button and a disclaimer about the future self avatar](https://sociana.in/screens/growth-code/2026-10-06-15-31-56-1.webp)

![Home with a Mental Wellness Expedition hero banner, tiles for steps today, daily average against the 5K pace and activity streak, above a final total card](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-36.webp)

![Expedition Rankings with All-time and Today tabs and ranked rows showing step totals and streaks; participant names and photos are blurred](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-37.webp)

Hero screens: Real screen from Growth Code: Login, Your Unique Code · Real screen from Wellness Expedition: Home, today, daily average and streak · Real screen from Wellness Expedition: Rank, Expedition Rankings.

The plan at a glance

Status

Illustrative plan, not a delivered event

Headcount

1,200 employees in 150 teams of eight

Place

Mumbai, Pune, Bengaluru and Hyderabad offices

Span

90 days, in three 30-day legs

Sign-in

Employee code or company email domain

Who uses it

Employees · Team captains · City wellness champions · HR

Package

Recurring programmes

## The brief

An HR team wants a wellness push that lasts longer than a fortnight. Earlier challenges started well and emptied by week three, because the same twenty runners topped the board and everybody else stopped looking. People also complained that a phone left in a car on a bumpy road counted more than a real walk.

We would split 90 days into three legs of 30, each with its own team target and a fresh city race, so a slow start does not decide the quarter. Teams of eight are mixed by function inside one city. Rankings use valid synced days and a capped daily count, so walking every day beats one 40,000-step Sunday. Badges and streaks recognise consistency. HR receives a weekly export and never has to read a step count by hand.

Modules

## What we would switch on, and why

Each module exists in the platform today. Where a public screen exists, it comes from another Sociana app and is captioned with that app's name.

### [Employee code login](https://sociana.in/features/employee-code-login/)

Employees sign in with their employee code or a company email on an allowed domain, so contractors and family members stay out.

![Metallic silver and red login screen with a Growth Code logo, a Your Unique Code field, a Login button and a disclaimer about the future self avatar](https://sociana.in/screens/growth-code/2026-10-06-15-31-56-1.webp)

Real screen from Growth Code: Login, Your Unique Code

### [Step challenges](https://sociana.in/features/step-challenges-and-health-sync/)

Daily sync from Health Connect or Apple Health with a daily cap, a minimum for a valid day and manual entries excluded from rankings.

![Home with a Mental Wellness Expedition hero banner, tiles for steps today, daily average against the 5K pace and activity streak, above a final total card](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-36.webp)

Real screen from Wellness Expedition: Home, today, daily average and streak

### [Groups](https://sociana.in/features/groups-and-cohorts/)

City groups and teams of eight, each with a captain; leaderboards, notices and team chat are scoped to the team and the city.

Concept, not a screenshot

Your team · Pune 14

- 8 members, captain: you
- Leg 2 target: 1,800 valid days
- Pune is second of four cities

### [Leaderboards](https://sociana.in/features/unified-leaderboard/)

Team and city boards per leg, ranked on valid days and capped steps, with HR and the wellness team excluded from rankings.

![Expedition Rankings with All-time and Today tabs and ranked rows showing step totals and streaks; participant names and photos are blurred](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-37.webp)

Real screen from Wellness Expedition: Rank, Expedition Rankings

### [Badges](https://sociana.in/features/badges-and-streaks/)

Badges for 7, 30 and 60-day streaks and for each leg completed, so a steady walker is recognised without a podium.

![Personal stats with total steps, today steps, streak and daily average tiles, a badges earned 4 of 7 counter and an expedition badges grid of earned and locked badges](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-38-2.webp)

Real screen from Wellness Expedition: Me, totals, streak and badges

### [Social feed](https://sociana.in/features/timeline-feed/)

A feed for weekend walk photos and team selfies, moderated by city champions.

![Create post sheet with media upload buttons, hashtags, caption and an optional tag people dropdown](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-37-2.webp)

Real screen from Wellness Expedition: Create post sheet

### [Announcements](https://sociana.in/features/scheduled-announcements/)

Monday nudges per team, leg-start and leg-end messages, and a reminder to sync before midnight on the last day.

![Create trigger notification sheet with title, message, date and time fields and a send to all switch](https://sociana.in/screens/growth-code/2026-10-06-15-32-07-1.webp)

Real screen from Growth Code: Create Trigger Notification sheet

### [Reports](https://sociana.in/features/reports-and-exports/)

Weekly exports of valid days, team standings and flagged days for HR, per city.

![Steps history pop-up with best day 10.1K, daily average and 61 days tiles and a list of daily step bars by date over the dimmed home](https://sociana.in/screens/wellness-expedition/2026-10-05-14-56-39-1.webp)

Real screen from Wellness Expedition: Steps history, daily breakdown

### [Reward store](https://sociana.in/features/points-wallet-and-reward-store/)

Optional: points for completed legs that employees spend in a small store of wellness rewards, redeemed by QR at the city office.

![Rewards page with Overview, Redeemed and History tabs and six zero value tiles for balance, earned, spent, redeemed, pending and collected](https://sociana.in/screens/tiger15/2026-10-06-12-55-10-2.webp)

Real screen from Tiger15: Rewards, overview (zero)

Run plan

## Day by day

1. Three weeks before  
### Teams and rules

  - Import employees with city and function; form teams of eight and name captains.
  - Publish the rules page: daily cap, minimum valid day, sync window, what is excluded.
2. Week before launch  
### Practice week

  - Everyone installs, connects their health store and syncs; captains chase their team.
  - Practice steps do not count, but the app shows who has synced at least once.
3. Days 1 to 30 · leg one  
### Start every city level

  - Team targets set from practice-week averages; city race board live from day one.
  - Admins review flagged days weekly and exclude them before the board updates.
4. Days 31 to 90 · legs two and three  
### A fresh race each month

  - Boards reset per leg; streak badges carry over, so consistency still shows.
  - Mid-leg walk events in each city, with QR check-in for bonus points.
5. Week after day 90  
### Close and recognise

  - Final exports to HR; leg winners and streak holders announced in each city.

Team

## Who would do what

| Role           | People       | What they do                                                            |
| -------------- | ------------ | ----------------------------------------------------------------------- |
| Programme lead | 1            | Rules, legs and targets with HR; weekly check-ins.                      |
| Data and teams | 1            | Employee import, team building and flagged-day reviews with the admins. |
| Content        | 1            | Branding, rules page, badges and the message plan.                      |
| City champions | 4 (client's) | Moderate the feed and run the walk events in each city.                 |

Timeline

## From order to wrap-up

1. Five weeks outRules, legs and rewards agreed with HR.
2. Three weeks outApp live; teams formed.
3. One week outPractice week; sync checks.
4. Day 1, 31 and 61Each leg opens with a fresh race.
5. Day 97Final exports and recognition.

For the organiser

## What your team would see

### Valid days, not raw totals

How many people synced a valid day this week, by city and team, which is the participation number HR reports.

### Flagged days to review

Unusual days that admins have flagged, listed for a decision to keep or exclude before the board updates.

### Drop-off by team

Teams whose members stopped syncing, so a captain can be nudged before the leg is lost.

Risks

## What could go wrong, and how we would handle it

**A few heavy walkers dominate.**

A daily cap and ranking on valid days keep the board within reach of most teams.

**Wearable users expect a direct Fitbit or Garmin connection.**

We say upfront that the route is the phone's health store; most watches can write into it.

**Participation fades after a month.**

Three legs with resets, city walk events and team nudges each Monday.

**Health data worries.**

Steps are read only with permission, only step counts are used, and the trust centre explains who sees them and when they are deleted.

Price band

## ₹80,000 to ₹1,60,000 + GST

Built from the public price list on the Recurring programmes package. Your quote would be itemised against the same lines.

| Line                                                                                | Low     | High      |
| ----------------------------------------------------------------------------------- | ------- | --------- |
| Custom step-challenge app for one 90-day seasonchallenge-app band on the price list | ₹80,000 | ₹1,20,000 |
| Team rewards store set-up (optional)₹40,000 for teams or regions                    | ₹0      | ₹40,000   |
| Band                                                                                | ₹80,000 | ₹1,60,000 |

[See the Recurring programmes package](https://sociana.in/pricing/recurring-programmes/)

### Billed on actuals, outside the band

- Reward fulfilment passed through at cost plus 10% handling
- WhatsApp utility messages at ₹0.25 each and marketing messages at ₹1.1 each, on actuals

### Notes

- If the challenge becomes year-round, Programme Plus (from ₹2,40,000 in year one) carries the step layer, rewards and games across four cycles.
- All figures are list prices in rupees, exclusive of 18% GST.
- Price list valid until 31 Mar 2027; your quote is itemised against the same list within one working day.

### Not in this plan

- No direct Fitbit or Garmin integration; steps come through Health Connect or Apple Health.
- No medical advice or health scoring; this is a participation programme.

Real events

## Where these modules have already run

Customer stories from events we did run, which used the modules this plan relies on.

[HSBC Wellness Expedition · Wellness challenge](https://sociana.in/case-studies/hsbc-wellness-expedition/)[The Jharokha Sangam · Team offsite](https://sociana.in/case-studies/the-jharokha-sangam/)[YEC 2024 · Year-end convention](https://sociana.in/case-studies/yec-2024/)

Questions

## About this scenario

Has Sociana run a 90-day, four-city challenge?

No; this page is an illustrative plan. The step sync, team boards and streaks it uses ran in the HSBC Wellness Expedition, a 45-day team challenge for 600 colleagues, whose screens are shown here with captions.

How do you stop phones in cars from counting?

A daily cap, a minimum for a valid day and an admin review of flagged days. Manual entries are excluded from rankings.

Which devices are supported?

Android phones through Health Connect and iPhones through Apple Health. Watches that write to those stores work through the phone; Fitbit and Garmin are not connected directly.

## Planning something like this?

Send us your date, city and headcount. We will turn this plan into yours, with an itemised quote within one working day.

[Book a demo](https://sociana.in/contact/)[Talk on WhatsApp (opens WhatsApp in a new tab)](https://wa.me/919145897433?text=Hi%20Sociana%2C%20I'm%20looking%20at%20the%2090-day%20employee%20step%20challenge%20across%20four%20cities%20scenario%20%28%2Fscenarios%2Fwellness-step-challenge-90-days-4-cities%2F%29%20and%20would%20like%20to%20know%20more. "WhatsApp · replies Mon–Sat, 10:00–19:00 IST")

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Canonical: https://sociana.in/scenarios/wellness-step-challenge-90-days-4-cities/
Publisher: Sociana by Alien Brains Private Limited (https://sociana.in/)
