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Engagement points economy calculator
A points economy costs the platform, a reward-store set-up, the prize budget and, if points are redeemable, the wallet liability. For 300 partners over two days, about 71% activate and 57% take part. Enter your audience, points per action and prizes to see the engagement score and cost per engaged person.
Engagement score
63 / 100
A participation app: 71% activation, 57% participation
- Points issued
- 37,122172 people earning
- Total cost
- ₹4,50,000platform + rewards
- Cost per engaged person
- ₹2,618
| Participation & Rewards for 300 (from)ex-GST | ₹2,25,000 |
|---|---|
| Reward store and leaderboard set-up | ₹25,000 |
| Prize budget | ₹2,00,000 |
| Wallet liability (leaderboard only) | ₹0 |
| Total | ₹4,50,000 |
Estimate, not a quote. Rewards fulfilment is passed through at cost plus 10% handling; GST extra.
How we calculate
- Activation
baseline × (0.8 + 0.2 × WhatsApp share) × (1 + 0.02 × min(pre-event days, 10)) × 1.1 if branded, capped at 90%Baseline by occasion: association 71%, corporate 60%, government 50%, wedding 45%.
- Participation
activation × min(0.85, 0.35 + 0.40 + min(0.08, 0.01 × announcements))Polls, games, a leaderboard and the feed are on in any points economy; scheduled announcements add a little more.
- Engagement score
100 × (0.4 × activation + 0.6 × participation)Under 40 is an information app, 40–65 a participation app, over 65 an experience app.
- Points issued
participants × participation × days × actions per day × average pointsOnly people who take part earn points.
- Total cost
Participation & Rewards + reward set-up + prize budget + wallet liabilityWallet liability = points issued ÷ points per ₹1, and only when points can be redeemed.
Assumptions
- Platform: Participation & Rewards from ₹2,25,000 for up to 1,000 people, plus participant scaling, ex-GST.
- Reward store and leaderboard set-up: ₹25,000 for individuals, ₹40,000 for teams or regions.
- Rewards are fulfilled at cost plus 10% handling (not included above).
- Activation and participation are named exactly as in our post-event report, so you can compare.
Prices as of 23 Oct 2026.
Worked examples
| Scenario | Result | In one line |
|---|---|---|
| Dealer meet, 300 partners | 63 / 100 Engagement score | Points economy: 300 invited, 2 days. Engagement score 63/100 (participation app). 37,122 points issued; total ₹4,50,000, ₹2,618 per engaged person. |
| Sales kick-off, 1,500 employees, wallet on | 63 / 100 Engagement score | Points economy: 1,500 invited, 3 days. Engagement score 63/100 (participation app). 3,12,377 points issued; total ₹5,89,619, ₹680 per engaged person. |
Example inputs are illustrative, not client data. Tap “Start from” above to load either one.
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Questions about this calculator
How many points should each action be worth?
Weight effort, not clicks: 2 for a like, 5 for a poll answer, 10 for session feedback, 15 for a QR checkpoint and 20 for a finished quiz. That averages about 9 points per action at a typical mix.
What is wallet liability?
If points can be redeemed in a reward store, every point issued is money you owe. Liability = points issued ÷ points per ₹1. Leaderboard-only points have no liability; only the prizes cost money.
What is a good engagement score?
Above 65 means most invited people activated and took part in several activities. Between 40 and 65 is a solid participation app. Below 40 the app is mostly used for information.
How do I stop a few people farming points?
Cap points per action per day, give QR checkpoints and quizzes the big numbers, and count only actions inside event windows. The leaderboard rules in Sociana support all three.