Template · free
Event NPS survey template
A twenty-two-step survey that opens with the recommendation question, branches by score and then covers experience, value and profile. It says why each question is asked and how to report the answer, so the net score is never shown alone.
No sign-up needed.
Who it is for
- Association secretariats measuring member sentiment
- Corporate event managers reporting to leadership
- Analysts who need a survey they can repeat every year
How to use it
- Keep the recommendation question first and unchanged between editions.
- Turn on the branches so each respondent sees one follow-up and not three.
- Close the survey within a week of the event, while memories are fresh.
- Report the net score with the three groups and the number of responses next to it.
The contents
| Step | Block | Question | Response format | Scale and labels | Required | Branch | Why we ask | How to report it |
|---|---|---|---|---|---|---|---|---|
| 1 | Core | How likely are you to recommend this occasion to a colleague or friend? | Number | 0 to 10, 0 Not at all likely, 10 Extremely likely | Yes | All respondents | The single score you track year on year | Promoters 9 to 10 minus detractors 0 to 6, shown as a number |
| 2 | Core | What is the main reason for your score? | Short text | Free text, 250 characters | Yes | All respondents | Gives the number a cause | Code each reason into themes and show the top five |
| 3 | Follow-up | What did we do well that we should keep? | Short text | Free text, 200 characters | No | Score 9 to 10 | Protects what already works | List the most repeated items |
| 4 | Follow-up | What is the one thing we could do to earn a higher score? | Short text | Free text, 200 characters | No | Score 7 to 8 | Finds the cheapest improvement | Rank by how often it appears |
| 5 | Follow-up | What disappointed you most? | Short text | Free text, 200 characters | Yes | Score 0 to 6 | Locates the pain point | Separate venue, content and logistics |
| 6 | Follow-up | May we contact you about your feedback? | Choice | Yes by phone, Yes by email, No | No | Score 0 to 6 | Allows recovery of unhappy guests | Track how many were contacted within two days |
| 7 | Experience | Overall, how satisfied were you with the occasion? | Number | 1 to 5, 1 Very dissatisfied, 5 Very satisfied | Yes | All respondents | Cross-check against the recommendation score | Report average and the share scoring 4 or 5 |
| 8 | Experience | How easy was registration and check-in? | Number | 1 to 5, 1 Very difficult, 5 Very easy | Yes | All respondents | Measures the front door | Compare by arrival time band |
| 9 | Experience | How would you rate the programme content? | Number | 1 to 5, 1 Poor, 5 Excellent | Yes | All respondents | Measures the main product | Report by track if you ran tracks |
| 10 | Experience | How would you rate the venue and food? | Number | 1 to 5, 1 Poor, 5 Excellent | Yes | All respondents | Measures comfort | Show separately from content scores |
| 11 | Experience | How would you rate travel and stay arrangements? | Number | 1 to 5, 1 Poor, 5 Excellent | No | Guests with arranged travel | Measures hospitality quality | Hide if nobody had arrangements |
| 12 | Experience | How well did you know what was happening and where? | Number | 1 to 5, 1 Often lost, 5 Always clear | Yes | All respondents | Measures communication | Pair with notice open rates if you have them |
| 13 | Experience | How useful was the app? | Number | 1 to 5, 1 Not useful, 5 Very useful | No | App users | Measures the digital layer | Report only for people who opened it |
| 14 | Value | Was the time you spent here worth it? | Choice | Definitely, Mostly, Partly, Not really | Yes | All respondents | Measures perceived value | Convert to a share who said definitely or mostly |
| 15 | Value | Did you meet people you wanted to meet? | Choice | Yes many, Yes a few, No | Yes | All respondents | Measures networking outcome | Weigh by the type of occasion |
| 16 | Value | How likely are you to attend next time? | Number | 1 to 5, 1 Very unlikely, 5 Very likely | Yes | All respondents | Predicts return rate | Compare with the actual return rate later |
| 17 | Value | Would you bring a colleague next time? | Choice | Yes, Maybe, No | No | All respondents | Signals growth in the audience | Use for next year's invitation plan |
| 18 | Profile | Which best describes you? | Choice | Delegate, Speaker, Sponsor, Exhibitor, Crew, Guest | Yes | All respondents | Allows a score by role | Always show scores by role as well as in total |
| 19 | Profile | How many editions have you attended? | Choice | First time, Two to three, Four or more | Yes | All respondents | Separates newcomers from regulars | Compare first-timers with regulars |
| 20 | Profile | Which city did you travel from? | Short text | Free text, city only | No | All respondents | Shows travel burden | Group into regions |
| 21 | Close | Is there a topic or format you want next time? | Short text | Free text, 200 characters | No | All respondents | Feeds next year's plan | Count requests, quote the clearest |
| 22 | Close | May we quote your comment in our report? | Choice | With name, Without name, No | Yes | All respondents | Consent for reuse | Never quote anything marked no |
Where it has been used
Shaped by the post-event surveys described in the APMI annual conference and EEMA Connect case studies.
Questions people ask
Why branch by score?
Happy guests tell you what to keep, neutral guests tell you what to improve and unhappy guests tell you what went wrong. One question for each keeps the survey short.
Is a net score enough?
No. Show the promoters, passives and detractors and the number of responses, because a net score on a small sample can mislead.
When should I send it?
Within a day of the close, with a reminder after three days. Late responses are fewer and less accurate.
Want this running inside your event app?
Sociana turns lists like this into live screens, requests and reminders for your guests and your desk. A 20-minute walkthrough shows how.