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Push notification cadence planner
Keep pushes to about six per person per event day. A two-day conference with four logistics notices, two poll prompts and reminders for half of 12 sessions across two tracks sends each delegate nine a day, one every 67 minutes. Target reminders by track, merge notices into briefs, and plan WhatsApp for people without the app.
Pushes per person per event day
9
about one every 67 minutes · ceiling 6
3 over the ceiling even with merged briefs. Remind only keynotes, or send session reminders to people who saved the session.
- Per person, whole event
- 224 before + 2 days
- Announcements to schedule
- 28in the admin panel
- Same schedule on WhatsApp for non-installers
- ₹1,540280 people at ₹0.25 each message
| Pre-event pushes | T−7 · T−5 · T−4 · T−2 |
|---|---|
| Logistics noticesper person per day | 4 |
| Session reminders6 a day across 2 tracks, sent by group | 3 |
| Poll, quiz and game prompts | 2 |
| With logistics merged into two briefsper person per day | 7 |
| Per person per event day | 9 |
Planning aid. Push is free inside the app but reaches only people who installed it and allowed notifications.
How we calculate
- Per person per day
logistics notices + prompts + sessions × reminder share ÷ tracksSession reminders go only to the group following that track.
- Spacing
programme hours × 60 ÷ pushes per person per dayLess than an hour apart starts to feel like noise.
- Merged briefs
min(logistics, 2) + prompts + reminders per personA morning and an afternoon brief carry the logistics.
- Pre-event timing
T − round(pre-event days × (1 − k ÷ pre-event pushes))Spread evenly from the first message to the day before.
- Non-installers on WhatsApp
people without the app × pushes per person × ₹0.25Push is free but reaches only people with the app and notifications on.
Assumptions
- A ceiling of six pushes per person per event day is a planning rule of thumb, not a measured limit; raise it for weddings and multi-day programmes where people expect more.
- Scheduled announcements can go to everyone or to selected groups and also stay in the app’s updates tab.
- WhatsApp utility at ₹0.25 per message ex-GST, from the price list dated 23 Oct 2026.
- App adoption of 55–65% is common for invited corporate audiences; weddings run lower.
Prices as of 23 Oct 2026.
Worked examples
| Scenario | Result | In one line |
|---|---|---|
| Two-day conference, 800 delegates | 9 Pushes per person per event day | Push cadence: 800 attendees, 2 days. 9 pushes per person per day (ceiling 6), 22 in all. Covering non-installers on WhatsApp utility: ₹1,540. |
| Three-day wedding, 300 guests | 10 Pushes per person per event day | Push cadence: 300 attendees, 3 days. 10 pushes per person per day (ceiling 10), 35 in all. Covering non-installers on WhatsApp utility: ₹1,444. |
Example inputs are illustrative, not client data. Tap “Start from” above to load either one.
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Questions about this calculator
How many push notifications should an event app send?
About six per person per event day for a conference, fewer before the event. Send by group so each person gets only what applies to them, and merge logistics into a morning and an afternoon brief.
When should pre-event notifications go out?
Spread them from the first invite to the day before: install and log in, agenda live, travel and arrangements, and a “see you tomorrow” with the venue and first session.
Do people without the app miss announcements?
Yes, push reaches only installed apps. Send anything essential, such as bus times or venue changes, on WhatsApp or SMS to them as well.
Can announcements be scheduled in advance?
Yes. Owners and managers set the title, message, date and time and the audience (everyone or chosen groups), and can edit or delete them until they send.