Template · free
Event app content plan
A content plan for an event app, row by row: each screen, the content item, the format, the source, the owner, the approver, the lead time and the status. Twenty-three rows cover home, agenda, information, hospitality, people, engagement, notices, media and legal.
No sign-up needed.
Who it is for
- Corporate event managers building an app
- HR and learning leads preparing a programme app
- Content owners who must collect material from many people
How to use it
- Add one row for every piece of content a guest will see.
- Name an owner and an approver on every row, and confirm them in writing.
- Set due dates backward from launch and share the list weekly.
- Freeze content five days before launch and change only the live notices after.
The contents
| Screen | Content item | Format | Source | Owner | Approver | Due before launch | Languages | Visible to | Status |
|---|---|---|---|---|---|---|---|---|---|
| Home | Welcome message from the host | Short text and photo | Host office | Communications lead | Event manager | 10 days | English, Hindi | All members | Draft |
| Home | Countdown and date banner | Image | Design team | Designer | Event manager | 12 days | English | All members | Draft |
| Home | Three quick links | Tiles | Product owner | Product owner | Event manager | 7 days | English | All members | Not started |
| Agenda | Day-wise sessions with times | Structured list | Programme team | Programme lead | Content owner | 14 days | English | All members | In progress |
| Agenda | Speaker biographies | Short text and photo | Speakers | Content owner | Speaker | 12 days | English | All members | In progress |
| Agenda | Session descriptions | Text | Speakers | Content owner | Programme lead | 12 days | English | All members | In progress |
| Agenda | Room maps and directions | Image and text | Venue team | Venue lead | Event manager | 10 days | English | All members | Not started |
| Information | Venue address, parking, Wi-Fi | Text | Venue team | Venue lead | Event manager | 10 days | English, Hindi | All members | Draft |
| Information | Dress code and weather note | Text | Event manager | Communications lead | Event manager | 7 days | English | All members | Not started |
| Information | Frequently asked questions | Question and answer | Help desk | Communications lead | Event manager | 7 days | English, Hindi | All members | Draft |
| Information | Emergency contacts and first aid | Text and phone | Operations lead | Operations lead | Event manager | 7 days | English | All members | Not started |
| Hospitality | Arrival and pickup instructions | Text and map | Hospitality desk | Hospitality lead | Event manager | 10 days | English | Guests with arrangements | Draft |
| Hospitality | Hotel details and check-in times | Text | Hospitality desk | Hospitality lead | Event manager | 10 days | English | Guests with arrangements | Draft |
| Hospitality | Request form fields | Form | Hospitality desk | Hospitality lead | Event manager | 10 days | English | Guests with arrangements | Not started |
| People | Member list with groups | Import file | Registration team | Registration lead | Event manager | 14 days | English | All members | In progress |
| People | Sponsor and partner profiles | Text and logo | Partnerships team | Partnerships lead | Content owner | 10 days | English | All members | Not started |
| Engagement | Opening poll and quiz set | Questions | Content owner | Content owner | Programme lead | 5 days | English | All members | Not started |
| Engagement | Game rules and prizes | Text | Games lead | Games lead | Event manager | 5 days | English, Hindi | All members | Not started |
| Engagement | Leaderboard rules | Text | Programme lead | Programme lead | Event manager | 5 days | English | All members | Not started |
| Engagement | Feedback form questions | Form | Programme lead | Programme lead | Event manager | 5 days | English | All members | Draft |
| Notices | Pre-event reminder sequence | Messages | Communications lead | Communications lead | Event manager | 5 days | English, Hindi | All members | Not started |
| Notices | Live notice templates | Messages | Communications lead | Communications lead | Event manager | 3 days | English | All members | Not started |
| Media | Photo gallery rules and consent note | Text | Event manager | Communications lead | Event manager | 5 days | English | All members | Not started |
| Legal | Privacy and terms text | Text | Legal advisor | Event manager | Legal advisor | 14 days | English | All members | In progress |
Where it has been used
Shaped by the content preparation behind the Unstoppable NAMI 2026 and Lakshya 26 app case studies.
Questions people ask
Why have both an owner and an approver?
The owner collects and writes, the approver signs off. Separating them stops a draft going live unchecked.
Which content is most often late?
Speaker biographies and photos, and legal text. Ask for them first.
How do I handle several languages?
List one row per item with the languages beside it, and treat each translation as part of the same row.
Want this running inside your event app?
Sociana turns lists like this into live screens, requests and reminders for your guests and your desk. A 20-minute walkthrough shows how.