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Exhibitor lead value calculator
Exhibitor lead value is consented leads × qualified rate × meeting rate × close rate × deal value. At a 120-stall show with 3,000 visitors, that is about 4,600 consented leads and ₹1,14,750 of pipeline per exhibitor. A ₹5,000 lead pack per stall can pay for the platform. Enter your show’s numbers.
Pipeline per exhibitor
₹1,14,750
38 consented leads per stall
Lead-pack resale covers the platform with ₹3,45,800 to spare.
- Consented leads
- 4,590from 5,400 scans
- Lead-pack revenue
- ₹6,00,000covers 236% of Sociana
- Your net after Sociana
- ₹3,45,800
| Scans | 5,400 |
|---|---|
| Consented leadsreported separately from raw scans | 4,590 |
| Qualified | 1,148 |
| Meetings | 344 |
| Deals | 68.9 |
| Pipeline value (all exhibitors) | ₹1,37,70,000 |
| Participation & Rewards for 3,120 people (from)includes exhibitor lead capture; ex-GST | ₹2,54,200 |
Estimate, not a quote. Pipeline is what exhibitors could close, not what they will. GST extra.
How we calculate
- Scans
visitors × share scanned × stalls per scanned visitorA scanned visitor usually stops at several stalls.
- Consented leads
scans × consent rateReported separately from raw scans; only consented contacts are shared with exhibitors.
- Pipeline
consented × qualified × meeting × close × deal valuePipeline per exhibitor = pipeline ÷ exhibitors.
- Your net
exhibitors × lead-pack price − Sociana costSociana cost is Participation & Rewards (exhibitor lead capture included) for visitors plus exhibitors.
Assumptions
- Participation & Rewards from ₹2,25,000 for up to 1,000 people, plus ₹18 per person to 2,000 and ₹10 above, ex-GST.
- Funnel rates are typical starting points for B2B shows; your exhibitors’ own rates are better.
- Deal value is the average for an exhibitor’s product, not your show’s ticket price.
Prices as of 23 Oct 2026.
Worked examples
| Scenario | Result | In one line |
|---|---|---|
| Trade show, 120 stalls | ₹1,14,750 Pipeline per exhibitor | Exhibitor lead value: 120 exhibitors, 3,000 visitors. 4,590 consented leads, ₹1,14,750 pipeline per exhibitor. Lead packs ₹6,00,000 vs Sociana from ₹2,54,200. |
| Fraternity meet-up, 60 stalls | ₹82,620 Pipeline per exhibitor | Exhibitor lead value: 60 exhibitors, 1,200 visitors. 3,672 consented leads, ₹82,620 pipeline per exhibitor. Lead packs ₹4,50,000 vs Sociana from ₹2,29,680. |
Example inputs are illustrative, not client data. Tap “Start from” above to load either one.
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Questions about this calculator
How do you calculate the value of an exhibition lead?
Multiply consented leads by the share that are qualified, become meetings and close, then by the average deal value. Divide by leads for value per lead, or by exhibitors for value per stall.
Should organisers charge exhibitors for lead capture?
Many do. A lead pack of ₹3,000–₹10,000 per stall is common, and at 100+ stalls it can cover the platform. Some organisers include it in the stall fee instead.
What is a consented lead?
A visitor who agreed to share their details with that exhibitor when scanned. We count consented leads separately from raw scans so exhibitors get only contacts they may use.
Do visitors need to install the app?
No. Exhibitors scan the visitor’s badge or personal QR from the exhibitor app; visitors who install get their own scan history and a stall directory.