Bizzabo leans to marketing attribution and its own badge hardware; Swapcard leans to exhibitor lead value and matchmaking. Pick on whether sponsors or marketing teams are the budget holders.
At a glance
Facts as of 19 Oct 2026; publisher: Sociana. Bizzabo: New York, USA (R&D in Tel Aviv). Swapcard: Paris, France. “Not listed” means not found on the vendor’s site that day.
What each is best at
Bizzabo
- One of the few leaders that publishes a price (499 dollars per user per month) with an included-versus-add-on breakdown. (source)
Swapcard
- AI matchmaking, exhibitor tooling and meeting scheduling are the core of the product, built for trade shows and associations. (source)
Comparison table: 12 rows
| Dimension | Bizzabo | Swapcard |
|---|---|---|
| Pricing | Published. (source) | Quote-only. (source) |
| Attendee app | Platforms: iOS, Android, Web. (source) | Platforms: iOS, Android, Web. (source) |
| Networking | Yes: listed on bizzabo.com; no detail recorded (checked 19 Oct 2026). (source) | Yes: listed on swapcard.com; no detail recorded (checked 19 Oct 2026). and the Sherlock assistant are core to the app. (source) |
| Gamification | Partly: listed on bizzabo.com; no detail recorded (checked 19 Oct 2026). (source) | Partly: listed on swapcard.com; no detail recorded (checked 19 Oct 2026). (source) |
| Hospitality | Partly: Room-block management only. (source) | Not listed on swapcard.com as of 19 Oct 2026. (source) |
| Check-in | Yes: Klik SmartBadge wearables and Advanced Onsite badge printing and check-in. (source) | Yes: Onsite check-in and badge printing, plus Swapcard Go hardware. (source) |
| Polls | Yes: listed on bizzabo.com; no detail recorded (checked 19 Oct 2026). (source) | Yes: listed on swapcard.com; no detail recorded (checked 19 Oct 2026). (source) |
| Exhibitors | Yes: Klik lead capture. (source) | Yes: Lead retrieval, lead qualifiers, member roles and approval workflows in the Exhibitor Center. (source) |
| Rupee billing | No rupee billing was found. (source) | No rupee billing was found. (source) |
| Not listed on bizzabo.com as of 19 Oct 2026. (source) | Partly: Sherlock, the AI attendee assistant, can be reached on WhatsApp under the organiser’s brand. WhatsApp invites and OTP login are not described. Checked 24 Oct 2026. (source) | |
| Support model | Managed or account support: Bizzabo Studios and Professional Event Services are sold per event. (source) | Managed or account support: Consulting, onboarding and integration management arrive on the Enterprise tier. (source) |
| Status and ownership | Bizzabo was selling its Event Experience OS and Klik SmartBadge when checked on 19 Oct 2026. (source) | Swapcard was named a G2 Fall 2026 Leader in its mid-market category and introduced the Sherlock AI assistant in Dec 2025. (source) |
Bizzabo vs Swapcard pricing
Budget lens: Bizzabo publishes prices (from 499 per user US dollars a month); Swapcard quotes on request. No like-for-like total has been run.
Where they differ
- WhatsApp: only Swapcard lists it (partly); Bizzabo shows nothing we could confirm.
- Hospitality: only Bizzabo lists it (Partly: Room-block management only); Swapcard shows nothing we could confirm.
- Both list: attendee app, networking, gamification, check-in, polls, exhibitors, managed support.
Who should choose which
Choose Bizzabo when your brief leans on hospitality, where Swapcard showed nothing we could confirm.
Choose Swapcard for large trade shows and associations where exhibitor ROI and AI matchmaking drive the budget. It also documents WhatsApp messaging, which Bizzabo does not list.
Where Sociana fits
Sociana is our product. We sit below both for scale; our fit is a conference where a delegate directory, stall lead capture and My Stay and pickups are wanted without an annual licence, and we have no AI matchmaking.
FAQ
Which costs less, Bizzabo or Swapcard?
As of 19 Oct 2026, Bizzabo publishes prices and Swapcard quotes on request, so compare only once both have quoted. Ask both for a quote on the same attendee count and days.
When should I pick Swapcard over Bizzabo?
Pick Swapcard for large trade shows and associations where exhibitor ROI and AI matchmaking drive the budget; pick Bizzabo for B2B marketing teams running flagship conferences with CRM and attribution needs.
Do Bizzabo or Swapcard support rupee billing, GST invoices and WhatsApp?
Bizzabo shows no rupee billing and does not list WhatsApp; Swapcard shows no rupee billing and documents WhatsApp messaging in part. GST invoicing could not be confirmed from public pages.
What do people use instead of Bizzabo and Swapcard?
See Bizzabo alternatives and Swapcard alternatives, or Best event apps in India.
Sources and disclosure
Publisher: Sociana, a competing vendor unaffiliated with Bizzabo or Swapcard; both names belong to their owners. Corrections: report a correction or email hello@sociana.in; we correct or reply within five working days.