Glossary · Industry and commercial

What is “Consented lead”?

A consented lead is an exhibitor lead whose owner has agreed, usually by presenting their own QR, to share contact details with that exhibitor, giving the follow-up a clear permission basis.

Also called: opt-in lead, permissioned lead

Consented lead in detail

Consent is what makes a lead safe to follow up. When a visitor opens their personal QR and an exhibitor scans it, the visitor has taken a deliberate action to share. That differs from badge scanning without comment, where a visitor may not know what is shared. Sociana's design puts the visitor's own code at the centre, so the share is initiated by the person whose data it is. Organisers can then show exhibitors a count of consented leads per stall rather than raw scans. Privacy expectations in India are rising with the Digital Personal Data Protection Act, so organisers should state on the visitor screen what a scan shares, who sees it and how long it is kept, and give a way to delete. Sociana has a deletion flow; check the data-handling page for the storage region and sub-processors before quoting them. Brief exhibitors that consented means permission to follow up on this occasion, not a licence to add people to unrelated mailing lists.

How Sociana uses it

Consent comes from the visitor opening their own personal QR for the exhibitor to scan; organisers see consented leads per stall.

Example

A show organiser reports consented leads per stall, separate from raw scans, so exhibitors see which contacts agreed to follow-up.

Questions

How is consent given?

By the visitor presenting their own personal QR to be scanned, a deliberate act that shares their contact details. Consent comes from the visitor opening their own personal QR for the exhibitor to scan; organisers see consented leads per stall.

Can consent be withdrawn?

Sociana has a deletion flow; organisers should state retention and deletion terms on the visitor screen. Privacy expectations in India are rising with the Digital Personal Data Protection Act, so organisers should state on the visitor screen what a scan shares, who sees it and how long it is kept, and give a way to delete.

Does consent cover marketing lists?

It covers follow-up for that occasion. Exhibitors should not add contacts to unrelated lists without a further opt-in. Consent is what makes a lead safe to follow up. A show organiser reports consented leads per stall, separate from raw scans, so exhibitors see which contacts agreed to follow-up.

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