The brief
The brief: a building-materials or consumer-durables brand brings 1,500 dealers from 14 states to Jaipur for two nights. Most fly in between 9 am and 3 pm on day one; about 300 drive in from Rajasthan and Gujarat. Dealers stay in three hotels; the plenary, gala dinner and awards share one convention lawn. The channel team wants no dealer asking a stranger where to go, an awards night to remember, and a clean list afterwards of who came, who sat through the product sessions and who won what.
Our answer: a branded app on both stores four weeks out, with the dealer list as the gate and every number mapped to a zone and a hotel group before invitations go. Hospitality, the show flow and the awards carry most of the weight.