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Illustrative scenario · Wellness & step challenges
How we would run a 90-day employee step challenge across four cities
An illustrative plan, not a challenge we have run: how Sociana would run a 90-day step challenge for 1,200 employees in Mumbai, Pune, Bengaluru and Hyderabad. Steps sync from Health Connect on Android and Apple Health on iPhone, teams of eight compete inside and across cities, streaks and badges reward people who will never top a board, and HR sees valid synced days rather than raw totals.
Illustrative scenarioMumbai, Pune, Bengaluru and Hyderabad offices90 days, in three 30-day legs1,200 employees in 150 teams of eightWellness & step challenges
Hero screens: Real screen from Growth Code: Login, Your Unique Code · Real screen from Wellness Expedition: Home, today, daily average and streak · Real screen from Wellness Expedition: Rank, Expedition Rankings.
The brief
An HR team wants a wellness push that lasts longer than a fortnight. Earlier challenges started well and emptied by week three, because the same twenty runners topped the board and everybody else stopped looking. People also complained that a phone left in a car on a bumpy road counted more than a real walk.
We would split 90 days into three legs of 30, each with its own team target and a fresh city race, so a slow start does not decide the quarter. Teams of eight are mixed by function inside one city. Rankings use valid synced days and a capped daily count, so walking every day beats one 40,000-step Sunday. Badges and streaks recognise consistency. HR receives a weekly export and never has to read a step count by hand.
Modules
What we would switch on, and why
Each module exists in the platform today. Where a public screen exists, it comes from another Sociana app and is captioned with that app's name.
Step challenges
Daily sync from Health Connect or Apple Health with a daily cap, a minimum for a valid day and manual entries excluded from rankings.
Groups
City groups and teams of eight, each with a captain; leaderboards, notices and team chat are scoped to the team and the city.
Concept, not a screenshot
Your team · Pune 14
- 8 members, captain: you
- Leg 2 target: 1,800 valid days
- Pune is second of four cities
Leaderboards
Team and city boards per leg, ranked on valid days and capped steps, with HR and the wellness team excluded from rankings.
Badges
Badges for 7, 30 and 60-day streaks and for each leg completed, so a steady walker is recognised without a podium.
Social feed
A feed for weekend walk photos and team selfies, moderated by city champions.
Announcements
Monday nudges per team, leg-start and leg-end messages, and a reminder to sync before midnight on the last day.
Reports
Weekly exports of valid days, team standings and flagged days for HR, per city.
Reward store
Optional: points for completed legs that employees spend in a small store of wellness rewards, redeemed by QR at the city office.
Run plan
Day by day
Three weeks before
Teams and rules
- Import employees with city and function; form teams of eight and name captains.
- Publish the rules page: daily cap, minimum valid day, sync window, what is excluded.
Week before launch
Practice week
- Everyone installs, connects their health store and syncs; captains chase their team.
- Practice steps do not count, but the app shows who has synced at least once.
Days 1 to 30 · leg one
Start every city level
- Team targets set from practice-week averages; city race board live from day one.
- Admins review flagged days weekly and exclude them before the board updates.
Days 31 to 90 · legs two and three
A fresh race each month
- Boards reset per leg; streak badges carry over, so consistency still shows.
- Mid-leg walk events in each city, with QR check-in for bonus points.
Week after day 90
Close and recognise
- Final exports to HR; leg winners and streak holders announced in each city.
Team
Who would do what
| Role | People | What they do |
|---|---|---|
| Programme lead | 1 | Rules, legs and targets with HR; weekly check-ins. |
| Data and teams | 1 | Employee import, team building and flagged-day reviews with the admins. |
| Content | 1 | Branding, rules page, badges and the message plan. |
| City champions | 4 (client's) | Moderate the feed and run the walk events in each city. |
Timeline
From order to wrap-up
- Five weeks outRules, legs and rewards agreed with HR.
- Three weeks outApp live; teams formed.
- One week outPractice week; sync checks.
- Day 1, 31 and 61Each leg opens with a fresh race.
- Day 97Final exports and recognition.
For the organiser
What your team would see
Valid days, not raw totals
How many people synced a valid day this week, by city and team, which is the participation number HR reports.
Flagged days to review
Unusual days that admins have flagged, listed for a decision to keep or exclude before the board updates.
Drop-off by team
Teams whose members stopped syncing, so a captain can be nudged before the leg is lost.
Risks
What could go wrong, and how we would handle it
A few heavy walkers dominate.
A daily cap and ranking on valid days keep the board within reach of most teams.
Wearable users expect a direct Fitbit or Garmin connection.
We say upfront that the route is the phone's health store; most watches can write into it.
Participation fades after a month.
Three legs with resets, city walk events and team nudges each Monday.
Health data worries.
Steps are read only with permission, only step counts are used, and the trust centre explains who sees them and when they are deleted.
Price band
₹80,000 to ₹1,60,000 + GST
Built from the public price list on the Recurring programmes package. Your quote would be itemised against the same lines.
| Line | Low | High |
|---|---|---|
| Custom step-challenge app for one 90-day seasonchallenge-app band on the price list | ₹80,000 | ₹1,20,000 |
| Team rewards store set-up (optional)₹40,000 for teams or regions | ₹0 | ₹40,000 |
| Band | ₹80,000 | ₹1,60,000 |
Billed on actuals, outside the band
- Reward fulfilment passed through at cost plus 10% handling
- WhatsApp utility messages at ₹0.25 each and marketing messages at ₹1.1 each, on actuals
Notes
- If the challenge becomes year-round, Programme Plus (from ₹2,40,000 in year one) carries the step layer, rewards and games across four cycles.
- All figures are list prices in rupees, exclusive of 18% GST.
- Price list valid until 31 Mar 2027; your quote is itemised against the same list within one working day.
Not in this plan
- No direct Fitbit or Garmin integration; steps come through Health Connect or Apple Health.
- No medical advice or health scoring; this is a participation programme.
Real events
Where these modules have already run
Customer stories from events we did run, which used the modules this plan relies on.
Questions
About this scenario
Has Sociana run a 90-day, four-city challenge?
No; this page is an illustrative plan. The step sync, team boards and streaks it uses ran in the HSBC Wellness Expedition, a 45-day team challenge for 600 colleagues, whose screens are shown here with captions.
How do you stop phones in cars from counting?
A daily cap, a minimum for a valid day and an admin review of flagged days. Manual entries are excluded from rankings.
Which devices are supported?
Android phones through Health Connect and iPhones through Apple Health. Watches that write to those stores work through the phone; Fitbit and Garmin are not connected directly.
Planning something like this?
Send us your date, city and headcount. We will turn this plan into yours, with an itemised quote within one working day.